A CRM is the first step towards becoming a customer-centric company.
What is a customer-centric company? Have you tried to speak with any of our Telco’s or Banks either by telephone or walk in into their branches for a complaint or inquiry and the line drops or you finish the call or visit and on calling back to follow up later when your issue has not been resolved. You had to repeat your story all over again to the same person or another? That Service provider does not have a robust CRM and not a customer-centric company!
